Beautiful, Breathable, Bio-based Paint

We decided to manufacture our own paint as it was incredibly important to us to make the best quality we could, with the least impact possible.

We make exceptionally breathable emulsion that works on both lime and gypsum plaster. It enables buildings to breathe and our chosen ingredients use minimal energy. Our wood & metal paint is breathable and versatile across interior and exterior substrates.

We have significantly reduced the use of fossil fuels - both in the materiality of our paint and within the processes of sourcing, shipping and manaufacturing it.

Our True Matt Emulsion has a bio based binder instead of an acrylic or vinyl binder and we use UK sourced, minimally processed natural materials, lean production methods, transparency and human hands.

Our paint does not need special preparatory materials or fixatives, or use harmful or unnecessary chemicals, fungacides or biocides. It is simple to paint with, smells clean and is virtually VOC free.

A simple, beautiful, versatile & healthy solution.

True Matt Emulsion - Key Facts

Our signature bio-based, beautiful and breathable water-based paint. Made from natural and unmodified materials with a renewable bio/natural-based binder, it dries to an incredibly flat finish.  

It is perfect for interior use on new gypsum or lime plastered walls, as well as previously painted walls and ceilings.

Two coats are usually required for perfect coverage and no primer is needed.

3% sheen

Suitable for lime and gypsum plaster as well as previously painted walls and ceilings.

Highly breathable (or microporous) with an SD value of 0.004.

Natural and unmodified materials, over 95% sourced from the UK.

A bio-resin natural binder made from raw materials including sugar, bio ethanol, vegetable oil produced from waste crops, castor oil and/or linseed oil.

Virtually VOC free (0.07g/l) and completely free from heavy metals, glycols and micro-plastics.

All pigments are VOC free (<1 g/l) and APE free.

Clean smelling

It is safe to use in children’s rooms, carrying the Safety of Toys Standard (EN71-3:2019).

Emissions A+

Washable and wipeable

Touch dry time: 30 minutes

Re-coat time: 4 – 6 hours

True Matt Emulsion Product & Application Guide

True Matt, Eggshell and Soft Gloss, for wood, metal and floors - Key Facts

A durable water-based natural paint for interior and exterior use. Available in three finishes, all perfect for skirting boards, interior doors, wooden furniture, metal radiators and other interior or exterior wood or metal surface.

Colour matched primer is available, or other good quality water based primer/undercoats can be used.

We recommend Eggshell or Soft Gloss for use on high maintenance areas such as kitchen cabinets, exterior doors, stairs and floors.

Sheen - Matt 5-8%, Eggshell 20-25%, Soft Gloss 60-70%

Suitable for all solid interior wood, exterior wood and any interior or exterior metal surface.

Breathable with an SD value of 0.1.

Low VOC (6g/l) and completely free from heavy metals, glycols and micro-plastics.

All pigments are VOC free (<1 g/l) and APE free.

Emissions A+

Fully washable and wipeable (very durable).

Touch dry time: 1 - 2 hours

Re-coat time: 8 - 10 hours

Fully cured in 5 - 7 days

True Matt, Eggshell  & Soft Gloss Wood & Metal Product & Application Guide

Ingredients & sources

Pure Minerals—Britain, no processing required

Filtered Water—Britain

Bio-resin—Bio-based raw materials including sugar, bio ethanol, vegetable oil produced from waste crops, castor oil and/or linseed oil – Germany

Pigments—including Titanium Dioxide – Britain

Thickener—0.1% – natural cellulose from wood pulp or cotton linter – Germany

Preservative—0.013% – Isothiazolinone – an organic preserving compound – Britain

PH modifier—0.001% – a natural ingredient to counteract variations found in other raw materials and to maintain the stability of the paint – Britain

Ingredients & sources

Pure Minerals—Britain, no processing required

Filtered Water—Britain

Water–based emulsion resin from a carbon neutral supplier who is iso–14001 Responsible Care Approved and has earned the Energy Star Award for sustained excellence five years in a row

Pigments—including Titanium Dioxide – Britain

Wax - Britain

PH modifier—0.001% – a natural ingredient to counteract variations found in other raw materials and to maintain the stability of the paint – Britain

Cellulose Based Thickener—0.5% - Britain

In-can Protector—0.2% - Britain

Flash rust inhibitor—0.01% - Britain